The CRM for service businesses
Every lead answered.
Every estimate
followed up.
Every job tracked.
Cross X OS brings your calls, texts, forms, appointments, pipeline, and follow-up into one CRM built for service businesses.
Cross X OS is the platform. The Lead Leak Fix is the installation. Cross X Agency is the team that installs it.
Where leads disappear
Most service businesses do not have a lead problem. They have a follow-up problem.
Five leaks show up in almost every business we install for. The installation closes them one at a time.
Missed calls
The phone rings while the crew is working. Nobody calls back.
Closed by — Call Rescue
Slow form response
A web lead waits hours for a first reply and books elsewhere.
Closed by — Speed-to-Lead
Scattered conversations
Texts on a personal phone, calls on another, forms in an inbox nobody checks.
Closed by — Unified inbox
Forgotten estimates
The estimate went out. Then nothing, from either side.
Closed by — Estimate Closer
Unknown source
You cannot tell which channel produced the jobs you booked.
Closed by — Source attribution
One connected flow
Capture. Answer. Route. Follow Up. Book. Attribute.
Not six tools. One system where each step hands off to the next.
- 01
Capture
Calls, texts, forms, and chats land on one contact record.
- 02
Answer
A first reply goes out in seconds, day or night.
- 03
Route
The lead is assigned to a named person with an alert.
- 04
Follow Up
Sequences keep going until there is an answer.
- 05
Book
The lead picks a real time on a real calendar.
- 06
Attribute
The booked job stays tied to the source that produced it.
The product
One screen where the conversation, the owner, the pipeline, the quote, the booking, and the source all agree.
Illustrative interface. No revenue, lead-volume, or performance numbers are shown.
- LeadMissed call
4:41 PM — no answer, crew on site
- Cross X OSCall Rescue text
Sorry we missed you. What do you need done, and where?
- LeadSMS
Exterior repaint, two story. Kailua.
- Cross X OSAI lead response
Got it. We cover Kailua. Want a walkthrough Thursday or Friday?
- OwnerTeam
Taking this one. Booked Thursday 9am.
- First reply
- Sent — seconds
- Owner
- Assigned
- Unanswered leads
- None waiting
- Garage coatingReminder 2 sent
- Interior 2 roomsViewed
- Deck refinishAccepted
- Exterior repaint — walkthroughThu 9:00
- Deck refinish — site visitFri 13:30
New lead
- Roof wash — form
- Cabinet repaint — call
Contacted
- Exterior repaint — SMS
Estimate sent
- Garage coating — reminder 2
- Interior 2 rooms — viewed
Booked
- Exterior repaint — Thu 9am
- Phone call
- Website form
- Google Business
- Referral
What it includes
One CRM with the parts service businesses actually use
Installed and tested against your real workflow, not a generic template.
Follow-Up Automation
Agreed sequences keep working on new leads, quiet leads, and long-term leads for up to 90 days.
AI Lead Response
A fast first reply that gathers job details, answers common questions, and hands off to a person.
Appointment Booking
Estimates, consults, and appointments booked on your live calendar, with confirmations and reminders.
Estimate Follow-Up
Track sent estimates, remind on a schedule you approve, and alert the team on accepted or rejected activity.
Review Automation
Requests go out after completed work, on the timing you approve, from the same system.
Source Attribution
Every lead carries its source through the pipeline, so booked work is traceable to where it came from.
Cross X OS handles
The repeatable part, every time.
- Answers common first questions
- Texts back missed calls in seconds
- Collects job, vehicle, or treatment details
- Routes the lead to the right person
- Sends reminders and follow-up on schedule
- Books appointments on your calendar
Your team handles
The judgment part, always.
- Quoting and pricing
- Exceptions and unusual jobs
- Negotiation
- Closing the work
- Site and clinical judgment
- Relationship calls that matter
The system
The parts of Cross X OS, in plain words
- Capture
- Calls, forms, texts, and chats land in one place.
- Speed-to-Lead
- New leads get a first reply in seconds, not hours.
- Call Rescue
- Missed calls get an instant text back before the lead moves on.
- Booking
- Qualified leads pick a real time on a real calendar.
- Lead Leak monitoring
- See where leads stall or go unanswered.
- 90-Day Nurture
- Long follow-up for leads who are not ready yet.
- Estimate Closer
- Sent estimates get reminders until there is an answer.
- Revenue/source attribution
- Know which source produced which job.
- Reputation/review requests
- Review requests go out after completed work.
- AI lead-response agent
- Answers common first questions and routes the rest.
Industry paths
Built for the trades that live on the phone
Implementations
What we have installed
Scope only. These are implementations, not quantified case studies.
Color Drop Painting LLC
Painting contractor
Website and CRM connected · Proposal activity visible · Team notifications with accepted and rejected alerts · Workflow tested before launch
Versatile Coatings Hawaii LLC
Coating company
Form-to-pipeline flow · Team alerts · Lead autoresponder
Lusso Auto Design
Automotive
Lead Leak website · CRM installed
Undercover Customz
Automotive
Lead Leak website · CRM installed
Chapter 1 Fitness
Health & wellness
Website · CRM installed · Lead-follow-up workflow
Skin LV
Med spa
Lead Leak install · Meta ads
Named with permission. Scope only. No lead-volume, response-time, or revenue claims are attached.
Pricing
One required path, two alternatives
Cross X OS is installed, not self-serve. There is no software-only option.
Primary path
Cross X OS Installed
$7,500
one-time installation
then $497
per month after launch
Your team operates the installed system.
Phone, SMS, email, and AI usage costs are separate where applicable.
Installation includes
- Workflow mapping with your team
- CRM setup and contact records
- Pipelines for your real stages
- Lead routing and team alerts
- Calls, forms, and messages connected
- Agreed follow-up automation
- AI lead-response workflow
- Appointment booking setup
Cross X Operated
$7,500 installation + $8,000/month
Cross X Agency operates the agreed growth system for you.
Build It. Keep It.
$15,000 one time
A client-specific build, then transferred to you.
FAQ
Questions we get before installation
What is Cross X OS?
Cross X OS is the CRM and AI lead-follow-up platform for service businesses. It brings calls, texts, forms, appointments, pipeline, and follow-up into one system.
How much does it cost?
Every engagement starts with a $7,500 installation. The installed Cross X OS account then runs at $497 per month, operated by your team.
Who installs it?
Cross X Agency installs it. Cross X OS is the platform, the Lead Leak Fix is the installation, and Cross X Agency is the team that installs it.
Does the AI talk to my customers?
It answers common first questions, collects details, routes, reminds, follows up, and books. Quoting, exceptions, negotiation, and closing stay with your team.
Do I have to replace the software I already use?
Usually not. Cross X OS handles lead capture, response, follow-up, booking, and attribution. Field, shop, or clinical systems can keep doing their job.
How long does installation take?
It depends on scope. Installation covers workflow mapping, build, connection, testing, documentation, and launch, and the timeline is agreed before work starts.
Next step
See if Cross X OS fits your lead flow
Start with the product-fit intake. If it fits, the next step is the Lead Leak Fix installation from Cross X Agency.
Cross X OS is the platform. The Lead Leak Fix is the installation. Cross X Agency is the team that installs it.
Cross X OS is a CRM and AI lead-follow-up platform for service businesses. It brings calls, texts, web forms, appointments, pipelines, follow-up automation, and source attribution into one system. Every engagement starts with a $7,500 installation, called the Lead Leak Fix, performed by Cross X Agency. The installed account then runs at $497 per month and is operated by the client's team. Cross X Operated is $7,500 installation plus $8,000 per month. Build It. Keep It. is $15,000 one time for a client-specific build and transfer. Phone, SMS, email, and AI usage costs are separate where applicable.